The posts themselves: words, images and video, made from the calendar's orders. Everything passes an edit before it goes out, and everything arrives sized for the platform it goes out on.
Creation arrives as finished posts: the words, the images and video, and an edit on every one.
Captions, scripts and the text on every graphic, written to the voice guide. Fifty captions across a month should read as one account, and the guide is how they do.
Graphics, photographs and video, made for the job the calendar gave the post. Everything arrives cut and cropped for the platform it goes out on, not one export used nine ways.
Every post passes an edit before you see it: the words against the voice guide, the picture against the platform's crop, the claim against the facts. A typo is cheap before posting and expensive after.
From the calendar to the feed.
1Each post lands with a date, a platform and the line saying what it is for. The making starts with the decisions already made.
2Words first, then the images and video against them. Anything that needs you, a face or a voice, we gather in one session rather than asking every week.
3We check every post against the voice guide and size it for its platform before it reaches you.
4The finished month goes to you. We schedule what you approve, and it posts on the calendar's dates without you touching anything.
What people ask before we make anything in their name.
Two posts on how a post gets made.
We gave a model a planning brief and asked for a month of posts. About half survived. Here is what it got right and where it fell over.
Most of what wins on short-form was filmed on a phone. Window light, a steady grip and clean audio get you to publishable.
We go through every profile you have, top to bottom: the bio, the links, the pinned posts, and your last month of content. You get a written report on what is working, what is not, and what we would change first.
